Friday, September 9, 2011

Alternative Uses For ADDRESS LABELS

Each and every aspect of your direct mail items should act as a marketing campaign for your business; this includes everything even including the stamp, the envelope as well as the address labels.

 

They are not only used on envelopes and postcards; you can also use them on things such as flyers and letters in order to provide your recipients with information about your business. When they are personalized with a message to the customer as well as information about your company you are giving your clients and potential clients a little more insight into the way that you choose to run your business.

You can decorate them in a number of different ways so that they stand out and capture the eyes of whoever is looking at it straight away. In this way people are more likely to take notice of what is written on it instead of skimming over it which is what typically happens with a black and white label. Here are some ways that you can turn your stickers into a marketing vehicle to drive more customers in your direction.

 

Stay away from black and white and add some color to your stickers; the base of the sticker does not have to be white but the color should be light enough so that the information on the sticker will stand out; the last thing that you want is for everything to blend into the background. You can try combinations such as a colored text such as orange or red on a white back ground or you can try colors that work well together such as light yellow coupled with purple. To make it really stand out you can use the colors that are in your logo the same color as the text. Another idea that will really stand out is the use of metallic colors such as silver and gold.

 

You can also use a different font type; most fonts are basic such as times new roman or Arial. Make your stickers stand out by using a font such as Garamond or Trebuchet. They are easy to read but because they are slightly different they will stand out.

 

You could also incorporate some graphics into the design by using anything from a bold picture to a border around the actual writing. There are many things that you can do to enhance the look of your address labels it is simply up to you to choose which is going to be appropriate for your business.

 

About the Author

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