Improving Wholesale Profits Using A Unique Selling Proposition

One of the top ways to make the highest wholesale profits is by recognizing the best features of your product and highlighting them. This will make it clear to potential buyers why they should purchase what they need from you as opposed to another wholesaler. There are a number of factors you can consider when trying to decide on your product's unique selling proposition (USP).

Your Product Is Of A Higher Quality If you are selling a product that is sold by a number of wholesalers, then you want to show that the version you are supplying is of a far better quality. For example, if you are selling rain jackets, then you should advertise that these coats are also wind resistance or that the materials used are far more durable. Your Product Has That Special Something If your product has an additional quality that other products of that kind do not have, then this is a great USP to use. For instance, it could be very specialized in some way.

This is a great way of marketing your merchandise and improving your wholesale profits. Your Product Is Able To Fix A Particular Problem People are always keen to purchase a product that will help them to solve a particular problem. This is when it's worth knowing enough about your merchandise that you can recognize the areas people may struggle with. By making the product more appealing, you can improve your wholesale profits. You Provide Additional Services If you are able to provide a good service, then this could be your USP.

If you not only sell your product but also help your customer to use it in some way, then people will view this as an added bonus to buy from you. For example, you could provide a hot-line number if people have further questions once they have purchased an item of yours.

You Provide Additional Information If you feel that you can't find a USP on your product, then you could provide your customers with some additional guidance. For instance, you could offer a pamphlet that explains how to best look after their purchase or provide a link to an eBook with further information of some kind.

You Could Provide Better Shipping Times Or Costs You could show yourself to provide a better shipping service. For example, you provide same day shipping or that all deliveries are packed more securely. Alternatively, you could provide wholesale bargains in terms of the cost of the shipping.

You Could Get A Celebrity To Endorse Your Product If you know of a celebrity or have already seen a photograph of a famous face using your product, then you could use this to your advantage. You can use their status to make your product appeal to the public and help improve your wholesale profits. Finding a USP for your product is a simple and quick way to boost your wholesale profits. It makes your items more appealing and increases their salability.

About the Author

With the right information and guidance, it is possible to make large wholesale profits. Wholesalers need to sell at a cheap price to retailers but still maintain a good profit margin.