Why opt for SMS marketing?

In this modern world where many people consider themselves incomplete without mobile phones it would be a marketing crime (sic) for a company not to enlist for SMS marketing services so as to take advantage of the extensive target markets that mobile phones users present. Mobile phones are the heartbeat of communication for the majority of the populace in both social and business circles and as such, embracing mobile marketing is a sure way to increased business volumes. Text marketing is the most desired form of mobile marketing as compared to other strategies that include QR codes, mobile Apps, games and MMS. What makes short message service optimally viable for marketing is the fact that most people are conversant with and can comfortably use SMS technology.

SMS marketing is not a capital-intensive affair as is using print, radio and TV media because the cost of sending SMSs is cheap and it gets even cheaper with bulk messages. This form of marketing also presents a two-way marketing affair whereby the marketer and the potential customer can both exchange information; such interaction is impossible in the case of print, audio and visual media. Interaction is a crucial part of creating sales because the modern customer needs as much information as possible before engaging in any business.

With SMS marketing businesses are more guaranteed that their marketing efforts will actually be felt and received by the intended market. Research shows that upon receiving a message, most people will have a look at it inside four minutes. Research further reveals that most customer responses to the message are submitted within a sixty-minute timeframe. No other marketing strategy including print, TV or radio can claim such efficiency because for starters, it is impossible to tell if by the time of going live with a marketing message that there was actually an audience present to hear or see it. Indeed this is why most marketers spend lots of money to advertise during prime time hours when it estimated that the majority of people are glued to their screen or radios to listen to the day's news. SMS marketing only becomes time-sensitive at certain hours; it will be counterproductive to send marketing messages in the dead of the night because this may interrupt the customers' sleep. Then again, not everyone sleeps during night hours.

The SMS marketing strategy is really a simple one: the marketer advertises through banners, posters, online or through TV, radio or print, information that contains a short code to which users can send a particular phrase/s so as to access further information. One could start off with coupons and discounts which the customers can retrieve when they send a specified SMS to the designated short code. A customer will then present this message when paying for the product or enlisting for the service that the company is offering. The numbers collected can thus be used to create your customer database to which you will send future marketing messages.

 

About the Author

For more information about SMS marketing please visit http://www.txt2get.com/