Using inexpensive promotional items can help you get your business name and information out there for customers. When your business is new, you don't want to spend a lot of money on promo items. Cheap custom magnets, pens and other small items make great gifts.
When choosing promotional gifts, choose items that your customers will use to get maximum exposure. Include your business name, website, email and phone number so customers can easily find you for future orders.
Although your budget may dictate what types of items you buy, do not buy extremely cheap items. Cheap items that do not work well make your business look bad. Customers will throw away the item, so you won't get the brand recognition that you need anyway. Look for items that are durable but inexpensive. Cheap custom magnets, note pads and pens are all inexpensive, but work well for their purpose.
Everyone uses magnets at home or work. Since magnets are used on the kitchen fridge at home or a filing cabinet at work, customers will see them often. This gives you brand recognition and keeps your business name fresh in your customer's mind when it comes time to reorder. If you sell supplies to a business, a magnet makes it easy for your customers to find your website or phone number when it's time to reorder supplies.
Place your business card image or logo on magnets for visual interest and to keep them similar to other branding materials. Different shapes can be used to match your products.
Pens are also a good inexpensive promotional item. If you buy in bulk, they can be very cheap per unit. Try to coordinate pen color to the color of your logo if possible. Select pens that are comfortable to hold and write well so customers will use your pens often. Include your website address and business name on the pen so customers can find you.
Note pads are also good cheap promo items. Design them with your logo cover the entire page with a high transparency, or use just the header for your information. Since pages are larger than magnets or pens, you can include more information on a pad of paper. Be sure that your information isn't too dark or too large, or customers won't use the paper. As a bonus, every note someone shares on your paper gives you more exposure as they give the note to a coworker or friend.
Cheap custom magnets, pens and note pads are all great ways to introduce your business to potential customers or thank existing customers. Give them things they will need so they know you value their time and appreciate their business. Include your logo for brand recognition and to increase awareness.
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