Saturday, July 30, 2011

How does managed print services help the marketing industry

When it comes to managed print services (MPS), a great number of industries and companies of all sizes are able to enjoy the many benefits from these outsourced services. Acting as way to monitor and manage all aspects of print needs, from hardware through to print, phone and fax audits, and managed print services helps companies to save money, and reduce waste across each department. For larger companies and those dealing with a huge volume of print requirements, MPS offers a valuable service that can assist to reduce waste and save costs.

 

Some of the ways that MPS helps companies within the marketing industry include the following:

 

  • Design companies – for companies working with the design field, especially product design that requires a number of specialised print requirements, MPS can help a great deal. These companies require very specific equipment, and produce a huge volume of prints for various promotions, clients and products. A typical design phases includes a number of drafts, revisions and proofs, which results in a large volume of waste. Learning how to manage print needs more effectively therefore helps design companies immensely.

 

  • Publicity companies – in a busy publicity company, a huge number of documents are used in hard copy format. From meeting memos all the way through to briefs from media, printed press releases, statements, client information, correspondence and numerous other documents, many of these print outs are used internally just once, and then thrown out. Implementing a good managed print services strategy helps publicity companies better manage their print demands.

 

  • Media companies – magazines, newspapers and other companies working in print media also stand to benefit from MPS solutions. After all, these companies rely on print in order to produce daily, weekly or monthly publications on a large scale. While printing needs for these companies may differ, MPS is still able to help media companies better manage their print requirements.
  • Event companies – companies who organise and implement events can benefit hugely from managed print services. A huge deal is paperwork is required in order to successfully plan an event, from drafts to client memos, client information, guest lists, seating arrangements, floor plans and many other documents. Due to the busy, rushed atmosphere, time is of the essence, so printers need to be running smoothly at all times. MPS provides a helpful way for event companies to better manage their print demands.

 

  • Wedding planners – another field within the marketing and events industry is wedding planning services. This is another type of industry that MPS is able to assist, to meet the demands of wedding planners who have a wide range of clients and a huge deal of paperwork for each one. Like event planners, time is always an issue, and reliable printers and machines are essential. In this way, managed print services are able to help save time and money for busy wedding planning companies.
About the Author

Bob Jones offers advice for businesses seeking reliable <a href="http://www.paperserve.co.za/">managed print services</a>, telephone and printer audits or <a href="http://www.paperserve.co.za/">green printing</a> options.

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