The Game of Cricket is About to Change Forever

Interactive Australian media company iPowow has just signed a significant contract with Channel Nine Australia, Cricket Australia and Vodafone.

The game of cricket is about to change forever as ipowow uses its mobile web platform to allow broadcasters to interact instantly with their viewers via smartphone technology.

Via iPowow technology, broadcasters can ask an audience a question and they can use their 3G mobile phones or laptops to respond instantly.

iPowow's global, cloud-hosted platform collects and combines the audiences responses and then delivers the digital results directly, second by second, which is displayed onscreen, in real-time, as a moving graphic –  similar to ‘the worm' used in political campaigns.

iPowow will debut for the first time on Australian television this Sunday the 25th of September at 10AM on Channel Nine's Wide World of Sports.

iPowow products are Twitter and Facebook connected, engaging millions of viewers outside of a TV show's normal audience. The iPowow scoring screens also gives viewers the ability to send Tweets and Facebook posts during the event, showing scores and the current leader board places.

The patented technology that sits at the heart of iPowow, is on the leading edge of a global shift towards participation television and second-screen content. iPowow gives broadcasters, television producers and advertisers the power to create a new breed of participation television.

iPowow Social also brings real-time audience feedback to social networking. The company has recently launched a campaign for basketball legend, Shaquille O'Neal.

"The product gives sports stars and celebrities the power to ask all of their Twitter followers and Facebook friends a question and receive the answer, instantly," says iPowow CEO, Ettienne Fourie.

iPowow has signed UFC, Cirque Du Soleil, The American Music Awards, ABC Australia, Top Rank, and ‘The 2011 MISS USA® Pageant'.

To date the company has raised $3.5mil in private equity funds and are located in the USA and Australia.

iPowow is a client of boutique private equity firm Alchemy Equities which raises capital for high growth early stage businesses and is located in Sydney Australia www.alchemyequities.com.au and www.assob.com.au/wow

The writer:  Dan Liszka is the Managing Director of Alchemy Equities.  Active in the commercialisation space for most of his career, Dan is responsible for client development and investment strategy.  An entrepreneur in his own right, Dan's early career utilised his Bachelor of Science degree, to develop and raise private equity capital for aquaculture opportunities in Australia and Latin America. Dan went on to consult to government and was invited to establish the Hunter Innovation Advisory Service at Newcastle University.  He established Alchemy in 2004 with a focus on early stage commercialisation.  Recognising the challenges to attract early private equity funds - Alchemy became one of the early sponsoring members of the Australian Small Scale Offerings Board.

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