Popular Themes and Styles of Bus Graphics

Considered by many as one of the best marketing strategies, outdoor advertising or promotion through vehicle wraps (e.g. bus wraps, car wraps, truck wraps, and so on) is a sure way of attracting attention to your business. With bus graphics, you know that your ad is going to get maximum exposure as buses cover a lot of ground and are simply too big and too present to be ignored. Simply put, when you need to get your target customers to notice your company, product, or service, bus wraps can help you accomplish your marketing goals.

A world of possibilities

While some bus owners prefer to keep things clean and simple, there are those who want to jazz up their vehicles with rad bus graphics. These owners have their buses coated with gigantic sheets of specially printed vinyl that completely make over their vehicles. Using bus graphics, they are able to express their creativity on a larger canvas with styles that range from classic to simply zany. It is quite amazing how the designs reflect the personalities of the owners. Sometimes too, either for commercial or personal reasons, bus owners would have their favorite movies, celebrities or causes printed on their vehicles. These days, paying tribute to famous personalities by keeping their images posted on the biggest moving canvas available seems to be a favorite among the bus graphic enthusiasts.

Culturally relevant

Another much requested style for bus graphics involves specific shapes, motifs, and colors that reflect a particular cultural background. Bollywood for example, is a theme that seems to be gaining ground in the advertising field. For those who are lucky enough to visit other countries, it is quite possible that they will encounter buses that are decked with designs of national landmarks and festivals.

Business as usual

For large scale advertising, many companies seek the services of printing companies to have buses (rented or owned) covered with promotional bus graphics. This scheme is often used by stores in a particular city to increase their sales. Brands, designers and stores all use this marketing technique to build up their fan base, employing effective outdoor advertising through bus graphics. Tours, concerts or even theme parks also use this technique as well to advertise and build up ticket sales among the people.

Supporting a cause

It is not just businesses that employ bus graphics. The government and other nonprofit organizations also use this gimmick to inform the people about certain events like marathons, blood drives within the city, anti-smoking campaigns, and so on. 

About the Author

Joseph Abelardo Writes for aretedi.com, Aretedi is a full-service commercial printing and graphic design company in Los Angeles providing large format digital and traditional offset printing services for small business and corporate clientele nationwide. They offer services like Bus Graphics, to know more about Bus Graphics aretedi.com