How to retain a cell phone distributor?

In most businesses today, the companies are focusing on their customer retention plans. Most of them use different criterion and procedures to remain in touch with the customer to fulfill its desires for ultimate retention of them. Another raising fact coming into modern business networking is not only the customer retention. Yes! You cannot generate good profits by only focusing on customer retention, another important thing is retaining distributor for your good profits.

Cell Phone industry is earning a huge profit in modern business networking. The way you advertise your product through different sources of marketing is essential but what about your distribution system. It is true that distributor is not responsible to increase your sale and market your product; this is your duty to increase these elements. For how much time period a distributor will retain with you? The answer is 3 months "Sad but true". Then you will go find out a new distributor for your cell phones. Probably, the question raise in your mind is that why they do so? Let me answer your question with an example, take two companies with similar product line of cell phones. One is providing heavy commissions and other is providing commission along with the training procedures to deliver its products. The difference stands in training of distributor in this example. Training is not only the factor through which you can capitalize your distributors, some other factors like nurturing, trust and influence is also vital.

The first thing is the training of yourself, while recruiting a distributor the dimensions you will vary will be a distributor's quality check and industry knowledge. In cell phone markets, distributors play a role of marketing partners with the company while in most businesses the sale and promotion of the product depends upon the company's marketing strategies. While recruiting a distributor or having an initial conversation, you should ask the distributor to write down the questions regarding the product and its application. For example, a cell phone introducing a new software application in it will be marketed by the company on advertisement but the other object is to train the distributor about it by giving a brief introduction about the product usage. In this way, a distributor will have interest to invest more in your new product.

Cell phone industry varies on routine changes and product development phases. Therefore, distributors have much more options in the form of competitors than to invest in your product. Similarly, nourishment of your distributor is to provide him the opportunity without their demand in the form of new market segments and niche products. Cell phones have different target markets and to reach in such markets with your products you have to provide your existing distributor with opportunity to invest in that new market as well. In this way, the nourishment of a distributor is complete by having a chance to earn more profits on your product. For retention of distributor you must conduct seminars and workshops about your new product exploration so that distributor should have interest in continuously purchasing your product. If at one stage, the distributor is confident of making profits through your product he or she will get more interested in supplying and purchasing your product. For building trust you should be an important resource for your distributor in the market by giving him proper knowledge of the upcoming products and their demand. The last factor is influence of your company on distributors. Distributor retention is not just an initial pitch you have contact them on regular basis to supply more of your products. Each contact is a potential point of influence for your distributor

About the Author

Wireless Association is an online market place where you can find Wholesale Suppliers, Wholesale Dealers, Wholesale cell phones, cell phone suppliers and wireless dealers.

Why Quality Check is important in selecting distributor of cell phones?

Your business depends on the product you sell in the market and product varies with quality standards in the marketplace. The product you sell will generate good business and revenue if it's quality dimensions are equally measured. Mostly, when you sell the product you look for the distributors or wholesalers who can give you a proper scenario of the market conditions and demand of ultimate customers. You look for the people to do business with who meet your standards and requirements.

Surely, when you talk about standards and requirements of your business with wholesaler or distributor many questions arise in your mind, like, "Is the distributor reliable?"

"Are they well aware of market conditions"? "Are their standards of quality truly met?" "Can they provide me services of quality assurance"?

If your questions are same then let me answer your questions chronologically so that it could make your selection a bit easier.

The first factor comes in the mind is reliability in every business. A distributor or wholesaler is reliable if he or she provides quality of service and consistent response. In case of cell phones market, two things are in common interest, customer service and technical support. You can easily backup your products in market while partnering with such distributors who can provide you with these elements which later on helps you in making product development. Secondly, the distributor is judged in market conditions by pivotal understanding of the technology and industry knowledge. For example, a distributor could estimate that a customer requires gadget in its cell phone instead running an independent application software on it and this will raise a new demand in the market to get involved in this feature by you and your competitors as well so, in order to meet the expectations and perception of end user into real invention distributor will have to provide you with sufficient information of what exactly customer wants. On this basis, you analyze that what is the output of this new feature whether it will provide you increasing sales or it's just a changing trend. Further, it could help you in studying the attitude of end user towards a new feature in cell phones either it is giving advantage to him or her.

Thirdly, standards of quality can be measured by getting samples of products they are already distributing in the market in this way you can find out what sort of quality is delivered by distributor in the market before. Remember, the reputation of distributor in the market plays a vital role in selling your product. Proper Licenses and Quality certifications including Achievements could be a key to select quality distributors.

Now coming towards the last question about the services of Distributors, it could be identified by the marketing support they are providing through labeling, posters and pamphlets. They can also provide technology solutions to end user regarding your product usage in the market. Moreover, end user instructions and online access to distributor's website could also play major role in service consumption. The distributor with your partnership is always in the search for giving ease and comfort ability to end user which is a key to quality standard in distributor's and your business as well.

About the Author

Wireless Association is an online market place where you can find Wholesale Suppliers, Wholesale Dealers, Wholesale cell phones, cell phone suppliers and wireless dealers.