Just under two years ago, Ray Higdon was in foreclosure. Today his blog outranks some entire MLM companies with a 21,000 score in Alexa. And he's persisted even though he's had his Twitter, Facebook, and YouTube accounts all shut down as part of his learning curve. On a recent webinar, he shared content that every network marketer and internet guru should pay close attention to.
Ray believes in the power of blogging in order to connect all social media and bring together his brand. In the process of working with his network marketing team, Ray has a unique perspective to see the most common mistakes being made today.
1. Most marketers focus inward vs. solving problems. Those new to the Internet realm vastly overestimate their own skills, thinking their knowledge will impress others, especially technical stuff.
2. Beginners are often not consistent enough to have credibility. But the good news is that with consistency, it is practically impossible not to be producing more than 40 leads on a daily basis.
3. Many are taking their opt-in lightly. Building a list is the entire reason for a blog. Make sure your offer addresses real pain and solves real problems for people. You have what these people are searching for in their lives. If you don't believe this, you may be in the wrong line of work.
4. Some are waiting for everything to be perfect. This is a big mistake. Ray suggests John Maxwell's Failing Forward, for those needing help with this problem.
5. Most mismanage their list. Ray's list recently earned him $3200 without really much effort when he offered them access to a webinar series on sponsoring.
The first requirement for success is for a leader to believe in his/her own marketplace value. First, your belief will energize you in offering what you have to offer, and then your actual "value" will determine your actual earnings potential. Ray's background and story may seem familiar to many; it seems many were also dead broke when starting out. But they also have a big vision and belief in themselves in common. There is no other industry offering similar opportunities to people with a big desire to "turn it around," with no educational, age, or experience necessary. Ray advises those in similar situuations to set big goals and plan upfront to be eventually telling their own "story" to a big audience, e.g., MLSP weekly webinar. Train your mind to see and work toward the end results you know you can achieve.
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