How to go about Direct Mail Advertising Effectively

One of the hottest marketing techniques right now is definitely direct mail advertising. Companies big and small are going old school with their promotions and using printed materials mailed to targeted consumers. When done well, direct mail advertising can double or even triple a company's current earnings. However, when done aimlessly, it could produce miniscule, if not damaging, results, so it's a must for you to follow these tips if you want to succeed in the technique.

 

Do your homework. Before preparing your materials for direct mail advertising, before shopping for printers and mailing companies, and before hiring teams of copy writers to work with you on your project, do your research first. Do you know your target market enough? Do you have a sufficient mailing list?

 

The tricky thing about direct mail advertising is you never know when your mail is going to be opened or simply thrown into the bin. However, if you've spent enough time getting to know potential consumers, you might just get most of it right. If you're not confident that your own team can handle the research, you might want to hire professional market researchers.

 

Assess your strengths and weaknesses. There are some tasks in direct mail advertising which you can attempt to do on your own so you can save money. However, market research, printing, and distribution are very seldom among these things. You may try to make your own copy or do your own layout, provided that you have enough education and skills for these tasks. Your direct mail advertising efforts are dependent on the quality of your materials, though, so be honest with yourself. Are you equipped enough to DIY? If you are, then roll up your sleeves and get on with it. If you're not so confident, learn to designate or outsource.

 

Look for great bulk deals. Whether these deals come from your printer or your mailing service, you must always take advantage of attractive bulk packages. The individual costing of your direct mail advertising materials may be miniscule but if you're having 3,000 copies printed and distributed, bulk packages will certainly help you save money. If these packages are not advertized openly, don't be shy.

 

Go ahead and ask the contractor you're working with. They're used to clients who bargain for the price and they would probably do their best to keep you from their competition. Try not to sacrifice the quality of the service though for a lower rate. Nothing can be more damaging to your direct mail advertising efforts than a bad bulk deal.  

About the Author

Jason writes for CommunityMailers.com. The mission of community mailers was to have producing creative, quality work at a very competitive price be our contribution to those organizations that are making a difference.they offer services like direct mail advertising. Know more about direct mail advertising by visiting www.CommunityMailers.com